![]() "The next day, I was able to go back and look at everyone's Stories," she said. While she only took a handful of Snaps herself, Palafox's guests flooded her with pictures and videos using the custom filters, one of which superimposed the couple's names underneath the images. She wanted her wedding to stand out and to give an interactive experience for her guests. When Courtney Palafox tied the knot last August, she requested two geofilter designs from Fowler. Snap declined to comment on how much it earns from on-demand geofilters. "It's already expected that their friends and family are going to be posting photos and videos of their wedding to social media - especially Snapchat." "For weddings, custom Snapchat geofilters really appeal to millennials since we're constantly documenting our day-to-day adventures via social media," Fowler said in an email. She sends her clients a questionnaire to get details on the couple the same way a wedding planner would. This includes Snapchat filters for the bridal shower and the bachelorette parties, she said.įor a fully personalized filter with a custom illustration of the couple, Fowler's rates can go up to $30, with a turnaround time of three to five days. On Etsy, custom Snapchat geofilters have their own marketplace and can sell for up to $100 (roughly converted to £80 or AU$130), though the average price is between $10 to $20.ĭuring the wedding season between April and September, Christina Fowler, a graphic designer based in Sacramento, California, receives about five to 10 requests a week. The idea of wedding filters has become so popular that couples hire graphic designers just to create them for their special day. The company boasted in its IPO filing last week that an average of 158 million people use its app every day. That Snapchat filters for weddings are even a thing speaks to the pervasive nature of the social network. Of the thousands of geofilters being created every day, weddings are the most popular for Snap, according to a person familiar with the company. Snap already provides templates for "Weddings" with 18 different designs. ![]() Starting at $5, you can create your own filter for eight hours, tied to a location and the surrounding 20,000 square feet. (Think Disneyland's filter, which adds Minnie Mouse's bow and ears on top of your photos with "Disneyland Resort" framed on the bottom) Then a year ago, the feature, which lets you add artsy overlays, was made available for people just looking to use them at parties, holidays and weddings. Snap began offering sponsored filters tied to location in 2015, allowing companies to purchase ad campaigns for the social network. For brides to be, looking for something new may include Snapchat filters specially designed for the big day.
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